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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Puma Files Trademark Application for “PUMA TOKYO 2021”

On March 24, Puma filed the first Tokyo 2021 trademark application for “PUMA TOKYO 2021.” The application was filed on a 1(b) basis, meaning that Puma signed a sworn declaration indicating that the company has a bona fide intent to use the mark in association with the goods and services identified in the trademark filing. […]

Tom Brady’s Agents File Trademark Application for “TB X TB”

Tom Brady’s agents, Yee & Dubin Sports, have filed a new trademark application for “TB X TB.” The application was filed on March 20 on a 1(b) basis, indicating an intent to use the “TB X TB” mark in association with a brand of clothing. One thing to note is that the Tampa Bay Buccaneers […]

Uplifting Coronavirus Trademark Filings

The USPTO has seen a surge in coronavirus and COVID-19 trademark filings recently. Of the dozen new applications, the majority are optimistic and uplifting. Filed by different parties, the trademarks include: I SURVIVED CORONAVIRUS I SURVIVED CORONAVIRUS 2020 I SURVIVED THE CORONAVIRUS 2020 I SURVIVED THE CORONAVIRUS 2020 I BEAT THE CORONAVIRUS CORONAVIRUS SURVIVOR I […]

UPS Files Trademark for “UPS HEALTHCARE”

UPS has filed a new trademark application for UPS HEALTHCARE. The application, filed with the USPTO on March 11, 2020, indicates that UPS intends to use the UPS HEALTHCARE trademark in association with the services listed in the application. This includes: Management consulting in the healthcare, pharmaceutical, and medical industries relating to product distribution, operations […]

Three New Trademarks Filed for COVID-19

Three new trademarks applications were filed by an individual in California for “TOGETHER WE SURVIVED COVID-19,” “WE CURED COVID-19,” and “I SURVIVED COVID-19.” These filings were made on March 9, 2020 and filed on a 1(b) intent-to-use basis. This means that this individual plans to use the three trademarks in association with the goods and […]

Trademark Modernization Act of 2020: How Proposed Legislation Could Clear the Way for Your Trademark

The U.S. House and Senate recently introduced the “Trademark Modernization Act of 2020” proposing streamlined procedures for eliminated unused trademark registrations. Could the new proceedings help your business reduce the risks and costs of developing a new brand?

Paris Hilton Files 9 Trademarks for “SLIVING”

Paris Hilton filed nine new trademark applications for “SLIVING”.  The filings were all made on March 5th. The term, invented by Hilton in 2019, is combination of ‘slaying’ and ‘living’. Hilton filed the applications on an intent-to-use basis, meaning that she plans to sell all the goods and services listed in her applications under the […]

Little League Baseball Files New Trademark for “LIVE YOUR SERIES”

Little League Baseball has filed a new trademark application for “LIVE YOUR SERIES.” The application, filed with the United States Patent and Trademark Office (USPTO) on February 25, was filed on an intent-to-use basis. This suggests that Little League Baseball plans to use the phrase in association with things like clothing, cloth patches, and baseball […]

Dunkin’ Files New Trademarks for “IT’S TIME TO MAKE THE COFFEE”

Dunkin’, formerly known as Dunkin’ Donuts, has filed two new trademark applications for “IT’S TIME TO MAKE THE COFFEE” on February 20. The phrase originates from Dunkin’s wildly successful marketing campaign back in the ‘80s and ‘90s for “it’s time to make the donuts.” The campaign, featuring Fred the Baker, lasted for fifteen years until […]

Foot Locker Files Trademarks for ‘WOOLWORTH’

Foot Locker has filed two new trademarks applications for ‘WOOLWORTH.’ The applications, filed on February 10th, indicate that Foot Locker has an intent to launch a Woolworth retail store as well as Woolworth brand of clothing, footwear and headwear. Both of these applications were filed on an intent to use basis, meaning that Foot Locker […]

Shawn Carter Files New Trademarks for JAY Z

Shawn Carter has filed two new trademark applications for his professional name, JAY Z. While Carter already owns the JAY Z trademark registration in relation to entertainment services and musical recordings, the applications filed on February 13 cover a wide range of products. The trademark applications indicate that Carter has an intent to sell JAY […]

USPTO Refuses Fox Media’s “OK BOOMER” Trademark Application

Fox Media’s trademark application for “OK BOOMER” was refused by the USPTO on February 4th. In issuing the refusal, the USPTO examiner found that “OK BOOMER” was a widely used and common place message. The rule that was applied by the examiner, 1202.04(b), essentially states that you cannot register a meme or a popular phrase […]