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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Jimmy Garoppolo Files Trademark for “FEELS GREAT BABY”

Jimmy Garoppolo’s agents, Yee and Dubin Sports, have filed six trademark applications for “FEELS GREAT BABY” and “IT FEELS GREAT BABY.” The slogan comes from week 8 of the NFL season when, after a win that set the 49ers up with an 8-0 record, Erin Andrews asked Jimmy Garopollo how it felt to be 8-0. […]

What is a Dead Trademark?

Question: What is a dead trademark? Answer: In the USPTO’s trademark database, records listed as “DEAD” no longer have any federal trademark registration rights. Here are the three most common reasons that trademark filings become dead: 1. The initial trademark application never matured to registration. When a trademark application does not mature to registration, whether […]

5 Steps to Register a U.S. Trademark as a European Union (EU) Based Business

A United States trademark registration provides valuable protections to businesses wishing to do business in the U.S.  These are the 5 steps to registering a U.S. trademark as a European Union based business: File your trademark application in the European Union first. Engage an experienced U.S. trademark attorney. Conduct a comprehensive search of your mark. […]

What Can and Cannot be Trademarked?

A trademark is something that represents your brand in the marketplace.  Typically, business or product names, logos, or slogans are registered as trademarks.  Items such as distinct product packaging, colors and sounds may also obtain trademark protection.  The USPTO will not grant registration for generic or descriptive terms or anything that may be confusingly similar […]

Terrell Owens Files Trademark Application for “GOATNESS”

Prototype81, a company owned by Terrell Owens, has filed a new trademark application for “GOATNESS.” Owens is a listed as a 51% owner of the LLC on Operating Agreements that have been provided in prior USPTO filings. The application, submitted to the USPTO on December 14th, was filed on “intent to use” basis.  This means […]

Marshawn Lynch Files Trademark Application for “BEAST QUAKE”

Marshawn Lynch has filed a trademark application for “BEAST QUAKE.” The filing was made with the USPTO on December 17, just days before Marshawn re-signed with the Seattle Seahawks. Beast Quake refers to the play that Marshawn made last time he played for Seattle, where he broke nine tackles on route to a 67-yard touchdown […]

Why Trademarks Matter in a Voice World

Why will trademarks matter in a voice world? Over the years, we were introduced to various different tech products that heavily influenced all aspects of our society, including the creation of the internet and the iPhone. But, now the question is what will come next? A lot of experts in the field are predicting that […]

How Do I Claim an Abandoned Trademark?

Question: How do you claim an abandoned trademark? Answer: In order to claim an abandoned trademark, you must follow the registration process from the beginning and submit your own application for the trademark. However, it’s important to carefully evaluate the trademark and consider why the last applicant allowed it to abandon. We often see people […]

How Long Does a Trademark Last?

Question: How long does a trademark last? Answer: Once a trademark registration is granted by the USPTO, it will last five years before another filing is required. However, if you shut down your business or stop offering your goods or services before then, the trademark will be considered abandoned from a legal perspective. As a […]

Can You Use a Trademark That Has Been Rejected by the USPTO?

Question: Can you use a trademark that has been rejected by the USPTO? Answer: Yes. If your trademark has been refused by the USPTO, you can still use it in the marketplace. However, if it was refused because the government considered it to be too similar to another mark, then it’s important to study the judgement carefully […]

Miley Cyrus Files Trademark for “BANDIT AND BARDOT”

The company that owns all of Miley Cyrus’ trademarks, Smiley Miley Inc., has filed a new trademark application for “BANDIT AND BARDOT.” The application, filed on December 1st, was drafted in such a way that the trademark appears to be the name of a new band. When filing trademarks for band names, artists will often […]

Jaguars Quarterback Gardner Minshew Files 3 Trademarks

Jacksonville Jaguars Quarterback Gardner Minshew has filed three trademark applications for MISSISSIPPI MUSTACHE, MINSHEW MANIA, and MINSHEW MAGIC. Minshew filed all three applications on November 21st, during a period of downtime when Nick Foles was back under center for the Jacksonville Jaguars. Each of the new filings were made on a 1(b) basis, meaning that […]